Monthly Archives: January 2012

5 Ways To Manage Social Media Overload

Have you conversed on Facebook, tweeted your favorite articles, and checked into Foursquare yet today? What about pinned an image on Pinterest, bought or sold stock on Empire Avenue, and done whatever it is people are doing on Google+ nowadays? I won’t even ask about the number of blogs you’ve read or mobile apps you’ve used. Just thinking about these tasks can cause some to become overwhelmed—they experience “social media overload.” New social networks and tools are introduced every day, which means new challenges and questions for marketing professionals, social media strategists, and average people looking to brand themselves online. Which platforms should I use? When should I use them? There are only 24 hours in a day, how do I find the time to manage all my networks?! Read More »

Writing A Legendary Press Release: Advice From Barney Stinson

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If you watch or have ever watched How I Met Your Mother, you know two things: Barney Stinson is the ultimate ladies man and a man of supreme knowledge. When he’s not picking up ladies, or teaching his friend Ted how to do so, he spits out pearls of wisdom applicable to living an awesome life and, it turns out, writing a good press release. I’ve been fortunate enough to have written many press releases in my day, most of them for an organization that requires a few per month. Other students and colleagues I know aren’t as fortunate to have had that opportunity. Here are a few tips on putting together a press release, easily remembered by quotes from the one and only Barney Stinson. Read More »

Fluff Is For Marshmallows—Not Blogs

We are twelve days into 2012. In the blogosphere, that means 2,987 posts have already been published on “Launching a New Blog in the New Year”, 3,491 bloggers have suggested steps to increase site visibility on search engines, and 9,523 articles have been written on how to get readers to be awesome and share posts. (All numbers approximate.) Most of us have read or seen similar articles, written by bloggers who promise to propel your blog to thousands of readers in five magical steps. While I enjoy the ones that are useful, far too often the posts are filled with overly generic suggestions on blogging that don’t provide any unique insights. When that happens, the advice comes off as unoriginal and forced. This practice is what I like to call inserting fluff into blog posts—words that take up space, but don’t advance an argument or conversation. It needs to stop! Read More »

7 Things I Learned During My First Year on Twitter

A few days ago, I had my very first Twitter birthday—I started using Twitter on January 2, 2011 on a whim. 441 tweets and one year later, I’ve learned a lot from the platform. When I mention Twitter to my friends who aren’t users, they tend to dismiss the social network citing the popular misconception that Twitter is full of random updates about what people ate for breakfast. Believe it or not, Twitter actually has value! Don’t get me wrong, there are people out there who do use Twitter to publish pointless thoughts every minute of every day. That’s why the “unfollow” button exists. These are a few things I learned during my first year on Twitter... Read More »

20 Common Social Media Terms Explained

The first time I heard social media professionals conversing during my first internship, I felt like I had accidentally stepped aboard the Starship Enterprise—social media jargon can sound a lot like alien languages from Star Trek. Over time, I collected definitions of all the phrases that were commonly used so I could join in on the conversation with my coworkers. Hopefully this mini-glossary can define a few social media terms for others like me—people that don’t want to be left out of the next conversation with their social media savvy friends and coworkers. Read More »