"Satisfied" was my theme for 2022. Check out the ninth installment of my annual video project, One Second: 2022.
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One Second: 2021
Experience was my theme for 2021. Check out the eighth installment of my annual video project, One Second: 2021.
Read More »One Second: 2020
Check out the seventh installment of my annual video project, One Second: 2020.
Read More »One Second: 2019
When I started my One Second project in 2014, I had no idea I'd continue to work on it for the rest of the decade, and the majority of my 20s. Watch the sixth installment of my One Second project, One Second: 2019!
Read More »Oculus Connect 6: The Exciting Promise of VR in Healthcare
Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap will highlight Oculus’s biggest announcements from the AR and VR event, cover the practical applications for patients, and address some ramifications for pharma.
Read More »Next-Gen Networks: What 5G Means for Pharma
5G technology promises reduced latency, high speeds, and more connected ecosystems, and has implications in every industry, including healthcare. This POV outlines what 5G is, why industries are rushing to adopt the next-gen tech, and discusses implications for pharma and healthcare brands.
Read More »Andrew’s “Keys to Success for Highly Regulated Industries”: The Highlights
I had the opportunity to speak to SMCKC at the March 2019 breakfast. My presentation, "Keys to Success for Highly Regulated Industries," provided an overview of highly regulated industries, social media best practices, and resources for innovating in regulated spaces. Here are some highlights!
Read More »Beyond the Hype: Six Trends in Artificial Intelligence
There’s been a lot of hype around artificial intelligence (AI) the past few years. If you are still unconvinced of AI’s power and potential, I put together six trends that will be important for AI in the next year and beyond.
Read More »CES 2019: 5G, Self-Driving Cars and “Smart” Everything
2019 was the year that CES was realistic. While there were still some crazy ideas that may not ever make prime time and plenty of dancing robots, most products shown at CES 2019 were not only realistic, but often proven and market ready. Check out this recap!
Read More »One Second: 2018
"Growth" was my theme for 2018. I grew professionally by taking a new job in innovation and grew relationships in KC. I networked in SF and NYC; traveled to Nashville, Fayetteville, and Jacksonville; and cruised the Caribbean with family. Here's the fifth installment of my "One Second" project!
Read More »AI Summit Recap: Best Practices, Blockchain and More
The AI Summit is one of the world’s largest artificial intelligence (AI) conferences for business. The conference served as a confirmation that AI is not just hype – there are actual business implementations driving real value. Here's my recap!
Read More »GDPR, AI and Machine Learning in the Age of Data Privacy
Over the past few years, there’s been a massive cultural and legal shift in the way consumers view and secure their personal data. Marketers leveraging artificial intelligence (AI) tools might be especially impacted by the trend. Here are a few recommendations for AI marketers.
Read More »Compliant Chatbots on Social: Best Practices for Pharma
The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Here are a few considerations for leveraging chatbots compliantly in healthcare.
Read More »Facebook News Feed Favors Meaningful Connections
On January 11th, Facebook announced some major changes to the way it will operate. Moving forward, their focus will shift from helping users find relevant content to helping users have more "meaningful social interactions." This post highlights future changes to the user experience.
Read More »Social Trends Pharma Marketers Should Know for 2018
2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.
Read More »One Second Every Day: Vol. 4 (2017 Highlights Edition)
In 2017, I traveled back to New York, ate my way through Nashville, and cruised to Mexico via Los Angeles. I also saw Kansas City in a new light, and in no light during the solar eclipse. I've compiled my highlights for the year in the fourth installment of my annual "One Second Every Day" project.
Read More »Twitter’s New Character Limit Means More Freedom for Pharma Marketers
Twitter's famous 140-character limit is no more. The new 280-character tweets will significantly change the way users and marketers will engage on Twitter. This post highlights some of the benefits and considerations for marketers in highly regulated industries.
Read More »Is Your Brand Affected by Facebook Custom Link Changes?
In an effort to combat the misinformation and “fake news” prevalent on Facebook, brands are now limited in their ability to create custom link previews. This post will address why Facebook axed custom link previews and how the change impacts the posting process for pharma marketers.
Read More »What Social Platform Updates Mean For Pharma Marketers in 2017
Many social networks overhauled their platforms in the last year. Here are the most important changes and how they impact the social landscape for pharma marketers.
Read More »One Second Every Day: Vol. 3 (2016 Highlights Edition)
2016 was full of adventures. I traveled across Europe, cruised the Caribbean, played chess against the world champion in New York, and attended some fun conferences for a job I enjoy. Here's the third installment of my "One Second Every Day" project.
Read More »Andrew vs. Magnus: My Game Against the World Chess Champion
One night three years ago, I went down a YouTube rabbit hole and found a video about the “Mozart of Chess.” Little did I know that, in three short years, I’d be playing against the man himself in New York City.
Read More »GM Magnus Carlsen vs. Andrew Grojean – Game and Analysis
Check out the notation from my game with GM Magnus Carlsen, with personal commentary to showcase my thought process on each move.
Read More »Instagram Stories: How Pharma Marketers Can Embrace the New Story Feature
Instagram Stories are here! Though similar to Snapchat Stories, this feature offers marketers many new opportunities. This post will cover how Stories works and address implications for pharma marketers.
Read More »Chatbots Are About to Transform Facebook (And the World)
Chatbots hold a number of potential valuable uses for marketers, including lead generation, point of conversion, retention and customer service. This post addresses what chatbots are, how Facebook is implementing them, and the opportunities and considerations for pharma marketers.
Read More »My Spring Break: Lessons from the Adobe Summit
The Adobe Summit is an annual three-day conference in Las Vegas that brings together thousands of digital marketers who discuss industry trends and products and learn how to get the most out of Adobe tools. I had the opportunity to attend and summarized a few key takeaways.
Read More »Open Graph Tags: The Hidden Code That Enables Compliant Social Sharing for Pharma
Understanding the differences between social and organic metadata can help marketers avoid making crucial mistakes. This post will cover what Open Graph tags are, why they are necessary for all websites, and recommendations for pharma marketers based on FDA draft guidance.
Read More »Key Takeaways From the Social Media Strategies Summit
What happens in Vegas doesn’t always stay in Vegas. I’ve highlighted the main takeaways from the SMSS 2016 conference and detail how the learnings apply to pharma marketers.
Read More »Social Platform Changes: A Barometer for What’s to Come
This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to impact the way users engage with marketers on social.
Read More »One Second Every Day: Vol. 2 (2015 Highlights Edition)
Another year, another video. In 2015, instead of recording one second of video every day, I captured the moments that were memorable and meant the most to me. From Alabama and New York City to Beer Pong Champs and the World Champ Kansas City Royals, 2015 will be a tough year to top!
Read More »A Night at the MM&M Awards: Jazz, Jitters and Pure Jubilation
I had the best night of my career in October at the 2015 MM&M Awards. I'm extremely honored to be named Young Marketer of the Year. Here's a recap of my experience at the event in New York City.
Read More »Facebook Users Gain Control With Updated News Feed Options
Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.
Read More »One Second Every Day – 2014
On January 1, 2014, I started documenting my life with one second of video every day. Even though some seconds appear to be random, every clip has some significance to me. Thanks to everyone who made an appearance in the video!
Read More »Wordless Wednesday: I Googled Myself
I Googled myself and I'm not ashamed to admit it. I share my findings in this Wordless Wednesday post, which isn't quite wordless... Check it out and let me know if you Google yourself too.
Read More »What is a Social Media Coordinator?
When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I'm usually met with looks of confusion. In this post, I answer the question and break down the position of social media coordinator.
Read More »Corporate Buzzwords: The Foreign Language They Don’t Teach You in College
Love them or hate them, corporate buzzwords are here to stay. Having a working knowledge of those phrases is critical if you want to fit in and understand your coworkers, because smiling and nodding only gets you so far...
Read More »Social Media Night with the @Royals
I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports.
Read More »10 Reasons Why Social Media is Like a Crazy Girlfriend
A disturbing stare, frightening smile, and terrifying lyrics—meet the Overly Attached Girlfriend. There are a shocking number of similarities between the new meme icon and social media. I’ve shared some here.
Read More »Extreme Disney: Four Parks, One Day
Only have one day to experience Disney World? No problem!
It is entirely possible to visit all four Disney parks—Animal Kingdom, Epcot, Hollywood Studios, and Magic Kingdom—in one day. Here's how I did it.
[Infographic] An Amusing Look At Facebook’s IPO
The business world has gone crazy during the last few months due to the hype and speculation surrounding Facebook's impending IPO. Here's a humorous infographic based on Facebook’s new Timeline profile design.
Read More »Spotify Play Button: Music To My Ears
Spotify launched a new feature for bloggers earlier this month known as the Spotify Play Button. Learn what the button can do, how to implement, and listen to my personal Study Jams playlist!
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