Category Archives: Marketing

What is a Social Media Coordinator?

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When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I usually get one of the following responses: “You make a living doing that?” “Oh, you just play on Facebook and Twitter all day?” “So you’re like Mark Zuckerberg.” Yes, no, and I wish... The position of social media coordinator didn’t really exist when I started college five years ago. I think the best way I can describe my job is to explain many of the other jobs that make up my position... Read More »

Social Media Night with the @Royals

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I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports. Read More »

Writing A Legendary Press Release: Advice From Barney Stinson

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If you watch or have ever watched How I Met Your Mother, you know two things: Barney Stinson is the ultimate ladies man and a man of supreme knowledge. When he’s not picking up ladies, or teaching his friend Ted how to do so, he spits out pearls of wisdom applicable to living an awesome life and, it turns out, writing a good press release. I’ve been fortunate enough to have written many press releases in my day, most of them for an organization that requires a few per month. Other students and colleagues I know aren’t as fortunate to have had that opportunity. Here are a few tips on putting together a press release, easily remembered by quotes from the one and only Barney Stinson. Read More »

20 Common Social Media Terms Explained

The first time I heard social media professionals conversing during my first internship, I felt like I had accidentally stepped aboard the Starship Enterprise—social media jargon can sound a lot like alien languages from Star Trek. Over time, I collected definitions of all the phrases that were commonly used so I could join in on the conversation with my coworkers. Hopefully this mini-glossary can define a few social media terms for others like me—people that don’t want to be left out of the next conversation with their social media savvy friends and coworkers. Read More »