Social Media

Facebook News Feed Favors Meaningful Connections

On January 11th, Facebook announced some major changes to the way it will operate. Moving forward, their focus will shift from helping users find relevant content to helping users have more "meaningful social interactions." This post highlights future changes to the user experience.

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Social Trends Pharma Marketers Should Know for 2018

2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.

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Is Your Brand Affected by Facebook Custom Link Changes?

In an effort to combat the misinformation and “fake news” prevalent on Facebook, brands are now limited in their ability to create custom link previews. This post will address why Facebook axed custom link previews and how the change impacts the posting process for pharma marketers.

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Chatbots Are About to Transform Facebook (And the World)

Chatbots hold a number of potential valuable uses for marketers, including lead generation, point of conversion, retention and customer service. This post addresses what chatbots are, how Facebook is implementing them, and the opportunities and considerations for pharma marketers.

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Facebook Users Gain Control With Updated News Feed Options

Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.

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What is a Social Media Coordinator?

When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I'm usually met with looks of confusion. In this post, I answer the question and break down the position of social media coordinator.

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Social Media Night with the @Royals

I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports.

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Spotify Play Button: Music To My Ears

Spotify launched a new feature for bloggers earlier this month known as the Spotify Play Button. Learn what the button can do, how to implement, and listen to my personal Study Jams playlist!

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5 Ways To Manage Social Media Overload

New social networks and tools are introduced every day, which means new challenges and questions for marketing professionals, social media strategists, and average people looking to brand themselves online. This post offers tips on overcoming the overload.

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7 Things I Learned During My First Year on Twitter

A few days ago, I had my very first Twitter birthday—I started using Twitter on January 2, 2011 on a whim. 441 tweets and one year later, I’ve learned a lot from my experiences on the platform. Here are a few things I've picked up from my first year...

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20 Common Social Media Terms Explained

Social media jargon can sound a lot like alien languages from Star Trek. I've documented many phrases used at my office so I could join in on the conversation. Read this glossary so you can fit in at the office too!

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