Tag Archives: blogs

Fluff Is For Marshmallows—Not Blogs

We are twelve days into 2012. In the blogosphere, that means 2,987 posts have already been published on “Launching a New Blog in the New Year”, 3,491 bloggers have suggested steps to increase site visibility on search engines, and 9,523 articles have been written on how to get readers to be awesome and share posts. (All numbers approximate.) Most of us have read or seen similar articles, written by bloggers who promise to propel your blog to thousands of readers in five magical steps. While I enjoy the ones that are useful, far too often the posts are filled with overly generic suggestions on blogging that don’t provide any unique insights. When that happens, the advice comes off as unoriginal and forced. This practice is what I like to call inserting fluff into blog posts—words that take up space, but don’t advance an argument or conversation. It needs to stop! Read More »