Tag Archives: facebook

Oculus Connect 6: The Exciting Promise of VR in Healthcare

Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap will highlight Oculus’s biggest announcements from the AR and VR event, cover the practical applications for patients, and address some ramifications for pharma.

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Facebook News Feed Favors Meaningful Connections

On January 11th, Facebook announced some major changes to the way it will operate. Moving forward, their focus will shift from helping users find relevant content to helping users have more "meaningful social interactions." This post highlights future changes to the user experience.

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Social Trends Pharma Marketers Should Know for 2018

2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.

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Is Your Brand Affected by Facebook Custom Link Changes?

In an effort to combat the misinformation and “fake news” prevalent on Facebook, brands are now limited in their ability to create custom link previews. This post will address why Facebook axed custom link previews and how the change impacts the posting process for pharma marketers.

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Chatbots Are About to Transform Facebook (And the World)

Chatbots hold a number of potential valuable uses for marketers, including lead generation, point of conversion, retention and customer service. This post addresses what chatbots are, how Facebook is implementing them, and the opportunities and considerations for pharma marketers.

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Facebook Users Gain Control With Updated News Feed Options

Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.

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What is a Social Media Coordinator?

When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I'm usually met with looks of confusion. In this post, I answer the question and break down the position of social media coordinator.

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Spotify Play Button: Music To My Ears

Spotify launched a new feature for bloggers earlier this month known as the Spotify Play Button. Learn what the button can do, how to implement, and listen to my personal Study Jams playlist!

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20 Common Social Media Terms Explained

Social media jargon can sound a lot like alien languages from Star Trek. I've documented many phrases used at my office so I could join in on the conversation. Read this glossary so you can fit in at the office too!

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