Tag Archives: tools

What is a Social Media Coordinator?

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When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I usually get one of the following responses: “You make a living doing that?” “Oh, you just play on Facebook and Twitter all day?” “So you’re like Mark Zuckerberg.” Yes, no, and I wish... The position of social media coordinator didn’t really exist when I started college five years ago. I think the best way I can describe my job is to explain many of the other jobs that make up my position... Read More »

Spotify Play Button: Music To My Ears

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Spotify launched a new feature earlier this month known as the Spotify Play Button. This interactive feature allows any website or blog to include songs, albums, or playlists from the music service on any page. Anyone can listen to the playlists chosen by the page's author–provided the free Spotify application is installed on his or her computer. Clearly this new feature is an attempt to increase Spotify's user base to take on other music services like Pandora. I've been an avid fan of Spotify for some time now, and highly recommend the free service to others. Spotify allows users to listen to a radio station featuring artists similar to your favorites, share your music socially via Facebook integration, and select individual tracks to play when you want control of your music (a feature Pandora lacks). What's better, none of the music from Spotify needs to be physically downloaded to your computer–it's all in the cloud. Including the Spotify Play Button... Read More »

How To Win Contests and Sweepstakes

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On any given day, thousands of contests are created to promote goods and services of companies around the world. Someone has to win those contests. Why not let that person be you? In the last year, I’ve entered numerous contests in order to win fantastic prizes, including tee shirts, high-end backpacks, VIP concert tickets, gift cards, cash, and a $5,000 scholarship. The purpose of this post is not to gloat, but to assure the world that anyone can win with the right techniques and mindset. While most attribute my contest success to luck (and it is a big factor), I do have a method that I use to increase my chances of winning these contests. I've shared some tips below. Read More »

5 Ways To Manage Social Media Overload

Have you conversed on Facebook, tweeted your favorite articles, and checked into Foursquare yet today? What about pinned an image on Pinterest, bought or sold stock on Empire Avenue, and done whatever it is people are doing on Google+ nowadays? I won’t even ask about the number of blogs you’ve read or mobile apps you’ve used. Just thinking about these tasks can cause some to become overwhelmed—they experience “social media overload.” New social networks and tools are introduced every day, which means new challenges and questions for marketing professionals, social media strategists, and average people looking to brand themselves online. Which platforms should I use? When should I use them? There are only 24 hours in a day, how do I find the time to manage all my networks?! Read More »