Originally published by Intouch, December 2021
As terms like NFTs and the metaverse grabbed more headlines, clients began asking what their marketing applications could be. This article explored those conversations through four practical questions:
- What are NFTs?
- Why do they matter?
- Do they make sense for regulated brands?
- How can organizations approach them strategically?
While the conversation around NFTs has evolved since this piece was published, the underlying challenge remains relevant to my innovation work: helping teams separate hype from practical use cases when new technologies emerge.
Read the full article here.
