I had the opportunity to speak to the Social Media Club of Kansas City during the March 2019 monthly breakfast. My presentation, “Keys to Success for Highly Regulated Industries,” provided an overview of highly regulated industries, social media best practices, and tools and resources for innovating in regulated spaces.
It was an honor to be named SMCKC’s 2019 Trailblazer of the Year and present in March!
I’ve included some of the highlights below.
Background on Highly Regulated Industries:
- They tend to be highly personal (finance, healthcare, education, etc.)
- Marketers can offer lots of value through social media by providing info, answering questions, and connecting communities
- There are extra barriers for social in highly regulated industries, including major consequences if done poorly
Social Media Best Practices for Regulated Industries:
1. Get stakeholder buy-in early and partner to develop content workflows
2. Control the social messaging for your content, leveraging social metadata
3. Evolve with social platforms to stay up-to-date on trends that impact compliance (and just as important, memes)
Innovation Best Practices:
1. Leverage crowdsourcing
2. Ask “why?” to challenge tradition
3. Implement automation
4. Use the right tools to improve efficiency and effectiveness
