Originally published by EVERSANA, February 2023
This POV explores how generative AI and synthetic content could reshape healthcare and life sciences marketing following the public release of ChatGPT. The article covers what synthetic content is, how generative AI was being used at the time, what adoption could look like in 2023 and beyond, and what healthcare organizations would need to consider as the technology matured.
The topic remains closely connected to my work today as healthcare teams continue moving AI from experimentation into practical, scalable capabilities across content, voice, video, and digital experiences.
Key topics include:
- What synthetic content and generative AI are
- How the technology was being used at the time
- What healthcare teams could expect as adoption accelerated
- The potential impact for healthcare and life sciences marketing
Read the full POV here.
