Understanding the differences between social and organic metadata can help marketers avoid making crucial mistakes. This post will cover what Open Graph tags are, why they are necessary for all websites, and recommendations for pharma marketers based on FDA draft guidance.
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What happens in Vegas doesn’t always stay in Vegas. I’ve highlighted the main takeaways from the SMSS 2016 conference and detail how the learnings apply to pharma marketers.
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This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to impact the way users engage with marketers on social.
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Another year, another video. In 2015, instead of recording one second of video every day, I captured the moments that were memorable and meant the most to me. From Alabama and New York City to Beer Pong Champs and the World Champ Kansas City Royals, 2015 will be a tough year to top!
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I had the best night of my career in October at the 2015 MM&M Awards. I'm extremely honored to be named Young Marketer of the Year. Here's a recap of my experience at the event in New York City.
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Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.
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On January 1, 2014, I started documenting my life with one second of video every day. Even though some seconds appear to be random, every clip has some significance to me. Thanks to everyone who made an appearance in the video!
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I Googled myself and I'm not ashamed to admit it. I share my findings in this Wordless Wednesday post, which isn't quite wordless... Check it out and let me know if you Google yourself too.
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When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I'm usually met with looks of confusion. In this post, I answer the question and break down the position of social media coordinator.
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Love them or hate them, corporate buzzwords are here to stay. Having a working knowledge of those phrases is critical if you want to fit in and understand your coworkers, because smiling and nodding only gets you so far...
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I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports.
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A disturbing stare, frightening smile, and terrifying lyrics—meet the Overly Attached Girlfriend. There are a shocking number of similarities between the new meme icon and social media. I’ve shared some here.
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Only have one day to experience Disney World? No problem!
It is entirely possible to visit all four Disney parks—Animal Kingdom, Epcot, Hollywood Studios, and Magic Kingdom—in one day. Here's how I did it.
The business world has gone crazy during the last few months due to the hype and speculation surrounding Facebook's impending IPO. Here's a humorous infographic based on Facebook’s new Timeline profile design.
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Spotify launched a new feature for bloggers earlier this month known as the Spotify Play Button. Learn what the button can do, how to implement, and listen to my personal Study Jams playlist!
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In the online world, an “Easter egg” is any hidden gem left by a programmer or designer. I’ve compiled a list of my favorite digital Easter eggs and where to find them so you can access them too. Enjoy!
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On any given day, thousands of online contests begin to promote services. Someone has to win... Why not let that person be you? Read the tips I've used to win gift cards, scholarships, and more!
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I've been asked a lot about how I made my cover photo that was featured on Mashable. For the curious, I've made a template that can be easily used to design a cover photo to make it look like the “old” profile. Happy designing!
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New social networks and tools are introduced every day, which means new challenges and questions for marketing professionals, social media strategists, and average people looking to brand themselves online. This post offers tips on overcoming the overload.
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If you have ever watched How I Met Your Mother, you know two things: Barney Stinson is the ultimate ladies man and is super quotable. Believe it or not, these quotes also apply to PR specialists. Here are a few tips on putting together a quality press release, with quotes from the man himself.
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A few days ago, I had my very first Twitter birthday—I started using Twitter on January 2, 2011 on a whim. 441 tweets and one year later, I’ve learned a lot from my experiences on the platform. Here are a few things I've picked up from my first year...
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Social media jargon can sound a lot like alien languages from Star Trek. I've documented many phrases used at my office so I could join in on the conversation. Read this glossary so you can fit in at the office too!
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Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.