On January 11th, Facebook announced some major changes to the way it will operate. Moving forward, their focus will shift from helping users find relevant content to helping users have more "meaningful social interactions." This post highlights future changes to the user experience.
Read More »
In an effort to combat the misinformation and “fake news” prevalent on Facebook, brands are now limited in their ability to create custom link previews. This post will address why Facebook axed custom link previews and how the change impacts the posting process for pharma marketers.
Read More »
This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to impact the way users engage with marketers on social.
Read More »
Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.
Read More »
Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.