I had the opportunity to speak to SMCKC at the March 2019 breakfast. My presentation, "Keys to Success for Highly Regulated Industries," provided an overview of highly regulated industries, social media best practices, and resources for innovating in regulated spaces. Here are some highlights!
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The AI Summit is one of the world’s largest artificial intelligence (AI) conferences for business. The conference served as a confirmation that AI is not just hype – there are actual business implementations driving real value. Here's my recap!
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Over the past few years, there’s been a massive cultural and legal shift in the way consumers view and secure their personal data. Marketers leveraging artificial intelligence (AI) tools might be especially impacted by the trend. Here are a few recommendations for AI marketers.
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The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Here are a few considerations for leveraging chatbots compliantly in healthcare.
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Twitter's famous 140-character limit is no more. The new 280-character tweets will significantly change the way users and marketers will engage on Twitter. This post highlights some of the benefits and considerations for marketers in highly regulated industries.
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In an effort to combat the misinformation and “fake news” prevalent on Facebook, brands are now limited in their ability to create custom link previews. This post will address why Facebook axed custom link previews and how the change impacts the posting process for pharma marketers.
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Instagram Stories are here! Though similar to Snapchat Stories, this feature offers marketers many new opportunities. This post will cover how Stories works and address implications for pharma marketers.
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The Adobe Summit is an annual three-day conference in Las Vegas that brings together thousands of digital marketers who discuss industry trends and products and learn how to get the most out of Adobe tools. I had the opportunity to attend and summarized a few key takeaways.
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Understanding the differences between social and organic metadata can help marketers avoid making crucial mistakes. This post will cover what Open Graph tags are, why they are necessary for all websites, and recommendations for pharma marketers based on FDA draft guidance.
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What happens in Vegas doesn’t always stay in Vegas. I’ve highlighted the main takeaways from the SMSS 2016 conference and detail how the learnings apply to pharma marketers.
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Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.
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Only have one day to experience Disney World? No problem!
It is entirely possible to visit all four Disney parks—Animal Kingdom, Epcot, Hollywood Studios, and Magic Kingdom—in one day. Here's how I did it.
On any given day, thousands of online contests begin to promote services. Someone has to win... Why not let that person be you? Read the tips I've used to win gift cards, scholarships, and more!
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New social networks and tools are introduced every day, which means new challenges and questions for marketing professionals, social media strategists, and average people looking to brand themselves online. This post offers tips on overcoming the overload.
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If you have ever watched How I Met Your Mother, you know two things: Barney Stinson is the ultimate ladies man and is super quotable. Believe it or not, these quotes also apply to PR specialists. Here are a few tips on putting together a quality press release, with quotes from the man himself.
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Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.