The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Here are a few considerations for leveraging chatbots compliantly in healthcare.
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On January 11th, Facebook announced some major changes to the way it will operate. Moving forward, their focus will shift from helping users find relevant content to helping users have more "meaningful social interactions." This post highlights future changes to the user experience.
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2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.
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Twitter's famous 140-character limit is no more. The new 280-character tweets will significantly change the way users and marketers will engage on Twitter. This post highlights some of the benefits and considerations for marketers in highly regulated industries.
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In an effort to combat the misinformation and “fake news” prevalent on Facebook, brands are now limited in their ability to create custom link previews. This post will address why Facebook axed custom link previews and how the change impacts the posting process for pharma marketers.
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Many social networks overhauled their platforms in the last year. Here are the most important changes and how they impact the social landscape for pharma marketers.
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Instagram Stories are here! Though similar to Snapchat Stories, this feature offers marketers many new opportunities. This post will cover how Stories works and address implications for pharma marketers.
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Chatbots hold a number of potential valuable uses for marketers, including lead generation, point of conversion, retention and customer service. This post addresses what chatbots are, how Facebook is implementing them, and the opportunities and considerations for pharma marketers.
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Understanding the differences between social and organic metadata can help marketers avoid making crucial mistakes. This post will cover what Open Graph tags are, why they are necessary for all websites, and recommendations for pharma marketers based on FDA draft guidance.
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This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to impact the way users engage with marketers on social.
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Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. This POV will review the updated News Feed controls and how they impact pharma marketers.
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When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I'm usually met with looks of confusion. In this post, I answer the question and break down the position of social media coordinator.
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I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports.
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A disturbing stare, frightening smile, and terrifying lyrics—meet the Overly Attached Girlfriend. There are a shocking number of similarities between the new meme icon and social media. I’ve shared some here.
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The business world has gone crazy during the last few months due to the hype and speculation surrounding Facebook's impending IPO. Here's a humorous infographic based on Facebook’s new Timeline profile design.
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Spotify launched a new feature for bloggers earlier this month known as the Spotify Play Button. Learn what the button can do, how to implement, and listen to my personal Study Jams playlist!
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In the online world, an “Easter egg” is any hidden gem left by a programmer or designer. I’ve compiled a list of my favorite digital Easter eggs and where to find them so you can access them too. Enjoy!
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I've been asked a lot about how I made my cover photo that was featured on Mashable. For the curious, I've made a template that can be easily used to design a cover photo to make it look like the “old” profile. Happy designing!
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New social networks and tools are introduced every day, which means new challenges and questions for marketing professionals, social media strategists, and average people looking to brand themselves online. This post offers tips on overcoming the overload.
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A few days ago, I had my very first Twitter birthday—I started using Twitter on January 2, 2011 on a whim. 441 tweets and one year later, I’ve learned a lot from my experiences on the platform. Here are a few things I've picked up from my first year...
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Social media jargon can sound a lot like alien languages from Star Trek. I've documented many phrases used at my office so I could join in on the conversation. Read this glossary so you can fit in at the office too!
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Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.