2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.
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Many social networks overhauled their platforms in the last year. Here are the most important changes and how they impact the social landscape for pharma marketers.
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Instagram Stories are here! Though similar to Snapchat Stories, this feature offers marketers many new opportunities. This post will cover how Stories works and address implications for pharma marketers.
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This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to impact the way users engage with marketers on social.
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I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports.
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Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.