The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Here are a few considerations for leveraging chatbots compliantly in healthcare.
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Facebook News Feed Favors Meaningful Connections
On January 11th, Facebook announced some major changes to the way it will operate. Moving forward, their focus will shift from helping users find relevant content to helping users have more "meaningful social interactions." This post highlights future changes to the user experience.
Read More »Social Trends Pharma Marketers Should Know for 2018
2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.
Read More »What Social Platform Updates Mean For Pharma Marketers in 2017
Many social networks overhauled their platforms in the last year. Here are the most important changes and how they impact the social landscape for pharma marketers.
Read More »Chatbots Are About to Transform Facebook (And the World)
Chatbots hold a number of potential valuable uses for marketers, including lead generation, point of conversion, retention and customer service. This post addresses what chatbots are, how Facebook is implementing them, and the opportunities and considerations for pharma marketers.
Read More »Digital Easter Eggs: The Internet’s Coolest Hidden Treasures
In the online world, an “Easter egg” is any hidden gem left by a programmer or designer. I’ve compiled a list of my favorite digital Easter eggs and where to find them so you can access them too. Enjoy!
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