Marketing

Oculus Connect 6: The Exciting Promise of VR in Healthcare

Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap will highlight Oculus’s biggest announcements from the AR and VR event, cover the practical applications for patients, and address some ramifications for pharma.

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Next-Gen Networks: What 5G Means for Pharma

5G technology promises reduced latency, high speeds, and more connected ecosystems, and has implications in every industry, including healthcare. This POV outlines what 5G is, why industries are rushing to adopt the next-gen tech, and discusses implications for pharma and healthcare brands.

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AI Summit Recap: Best Practices, Blockchain and More

The AI Summit is one of the world’s largest artificial intelligence (AI) conferences for business. The conference served as a confirmation that AI is not just hype – there are actual business implementations driving real value. Here's my recap!

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GDPR, AI and Machine Learning in the Age of Data Privacy

Over the past few years, there’s been a massive cultural and legal shift in the way consumers view and secure their personal data. Marketers leveraging artificial intelligence (AI) tools might be especially impacted by the trend. Here are a few recommendations for AI marketers.

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My Spring Break: Lessons from the Adobe Summit

The Adobe Summit is an annual three-day conference in Las Vegas that brings together thousands of digital marketers who discuss industry trends and products and learn how to get the most out of Adobe tools. I had the opportunity to attend and summarized a few key takeaways.

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Writing A Legendary Press Release: Advice From Barney Stinson

If you have ever watched How I Met Your Mother, you know two things: Barney Stinson is the ultimate ladies man and is super quotable. Believe it or not, these quotes also apply to PR specialists. Here are a few tips on putting together a quality press release, with quotes from the man himself.

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