Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.
I had the opportunity to speak to the Social Media Club of Kansas City during the March 2019 monthly breakfast. My presentation, “Keys to Success for Highly Regulated Industries,” provided an overview of highly regulated industries, social media best practices, and tools and resources for innovating in regulated spaces.
It was an honor to be named SMCKC’s 2019 Trailblazer of the Year and present in March!
I’ve included some of the highlights below.
Welcome @andrewgrojean talking to #SMCKC about social in highly regulated industries. pic.twitter.com/YwGaZw6EZS
— smckc (@smckc) March 1, 2019
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Excited to speak about social media and innovation in highly regulated industries at #SMCKC!
Background on Highly Regulated Industries:
- They tend to be highly personal (finance, healthcare, education, etc.)
- Marketers can offer lots of value through social media by providing info, answering questions, and connecting communities
- There are extra barriers for social in highly regulated industries, including major consequences if done poorly
Highly regulated fields are usually very personal–a great fit for social media.#smckc pic.twitter.com/kvRSlih7XA
— Brian McCann (@writerbrarian) March 1, 2019
Regulated doesn’t mean impersonal. You can speak like a person, to a person, while remaining compliant. #smckc pic.twitter.com/pMKJV0vsRT
— Nick Verlaney (@nickverlaney) March 1, 2019
Don’t break the internet like Kim K! #warningletter ! @andrewgrojean #smckc pic.twitter.com/m5NxqZ1CSU
— smckc (@smckc) March 1, 2019
Social Media Best Practices for Regulated Industries:
1. Get stakeholder buy-in early and partner to develop content workflows
2. Control the social messaging for your content, leveraging social metadata
3. Evolve with social platforms to stay up-to-date on trends that impact compliance (and just as important, memes)
Pro Tip #1 @andrewgrojean Get stakeholders involved early!!! #smckc pic.twitter.com/hozrkxW9wX
— smckc (@smckc) March 1, 2019
Process is key to ensure compliance on #socialmedia. Get stakeholders involved early on. Below are a few examples.
1. Build workflows to ensure exposure to stakeholders at the right time.
2. Have well-established guidelines.
3. Create “Block lists”. #smckc pic.twitter.com/m4Nu1vr5or
— Nick Verlaney (@nickverlaney) March 1, 2019
It’s critical to be up to date on social platform changes. All it takes is one platform update to make you non-compliant in your industry. #smckc pic.twitter.com/Ny93l9LiQ6
— Marlina Yates (@MarlinaYates) March 1, 2019
“Being up-to-date in the meme economy.” @andrewgrojean identified one of my biggest time sucks. #smckc pic.twitter.com/HkYtpfYM7u
— Angela Pritchett (@A_Pritchett) March 1, 2019
Social metadata (Open Graph) is the heart of social. Be aware of what your webpages pull through on social platforms. #smckc pic.twitter.com/uBQxsTfmEQ
— KC Geeks (@KCGeeks) March 1, 2019
Innovation Best Practices:
1. Leverage crowdsourcing
2. Ask “why?” to challenge tradition
3. Implement automation
4. Use the right tools to improve efficiency and effectiveness
#bestpractices Leverage crowdsourcing, Challenge traditions, Implement Automation @andrewgrojean #smckc pic.twitter.com/4PLvYuV6px
— smckc (@smckc) March 1, 2019
Just cause you’re in a regulated industry doesn’t mean you can’t be innovative. But you do have to stay in compliance. Stay up on platform changes, pay attention to social metadata (open graph) & use (or create) the right tools to make planning & posting easier. #smckc pic.twitter.com/vzd3tA7uUW
— Kate Smith (@KateSmithKC) March 1, 2019
Challenging traditions can be a liberating innovative best practice. Don’t let “we can’t do that” stop your creativity. @smckc @andrewgrojean #smckc pic.twitter.com/Y5y0aRBnA3
— Angela Pritchett (@A_Pritchett) March 1, 2019
Tools @andrewgrojean recommends for listening &content development in social in regulated industries. #smckc pic.twitter.com/fCj6RZhUbM
— Marlina Yates (@MarlinaYates) March 1, 2019
Great questions coming from today’s attendees. @andrewgrojean says Not ‘as’ responsible for UGC but if responding or working with influencer in ANY WAY, you are responsible. #smckc pic.twitter.com/U7vAalMdFz
— smckc (@smckc) March 1, 2019
I had a great time presenting today at #SMCKC! Thanks to everyone who came out this morning!
— Andrew Grojean (@andrewgrojean) March 1, 2019
