I had the opportunity to speak to SMCKC at the March 2019 breakfast. My presentation, "Keys to Success for Highly Regulated Industries," provided an overview of highly regulated industries, social media best practices, and resources for innovating in regulated spaces. Here are some highlights!
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2017 sure kept things interesting. In the fast-changing world of social, each platform has had dozens of updates over the past year. Just like last year, I'm here to review the most important social platform updates and highlight how they will shape social trends in the coming year.
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Twitter's famous 140-character limit is no more. The new 280-character tweets will significantly change the way users and marketers will engage on Twitter. This post highlights some of the benefits and considerations for marketers in highly regulated industries.
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Many social networks overhauled their platforms in the last year. Here are the most important changes and how they impact the social landscape for pharma marketers.
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This post highlights relevant social platform changes to help prepare marketers for what’s to come in 2016, with a focus on pharma. Following are some key trends that have impacted and will continue to impact the way users engage with marketers on social.
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When I tell my friends and family that I’m a social media coordinator for a digital marketing agency, I'm usually met with looks of confusion. In this post, I answer the question and break down the position of social media coordinator.
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I’ve had a passion for social media and sports for as long as I can remember. So when I heard the Kansas City Royals were having a Social Media Night on August 1, I knew I had to be there. Read about the night and my suggestions for future social media events in sports.
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A disturbing stare, frightening smile, and terrifying lyrics—meet the Overly Attached Girlfriend. There are a shocking number of similarities between the new meme icon and social media. I’ve shared some here.
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A few days ago, I had my very first Twitter birthday—I started using Twitter on January 2, 2011 on a whim. 441 tweets and one year later, I’ve learned a lot from my experiences on the platform. Here are a few things I've picked up from my first year...
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Social media jargon can sound a lot like alien languages from Star Trek. I've documented many phrases used at my office so I could join in on the conversation. Read this glossary so you can fit in at the office too!
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Andrew Grojean | Marketer + Innovator The personal and professional website of Andrew Grojean.